The
Passive Guy over at the Passive Voice asked some questions, including these:
So, here’s question #1: Is this a fair way of evaluating how
well an ebook-only or mostly-ebook publisher performs for authors?
Question #2: While we’re discussing Amazon Best Sellers Rank,
has anyone seen any credible discussions concerning how sales rank translates
into dollars for indie authors? If you’re at 20,000 with a $2.99 ebook, are you
making $500 per month from that book?
Or is Amazon’s algorithm too volatile to make it a useful gauge
of the dollars coming in the door?
Question #3: Everybody knows that lots of ebooks have
experienced sales spikes immediately after Christmas as new ereaders and
tablets are packed with ebooks. What about other sales patterns? For example,
do sales go up on the weekend when many people have more leisure time to read?
I've
never had a publisher, so I don’t have any information to answer the first
question. However, I do have 18 months of daily sales and rank data to address
the second two questions.
So,
first off, how many books sold does a given Amazon sales rank indicate?
Unfortunately,
due to the hourly fluctuation of Amazon sales rank, we can't pin it down
precisely. But I have enough data to make some generalizations for ranks
between #333 and #100,000.
All
the following data is for Amazon US sales rank only. Also, Amazon changes the
ranking algorithms, so my results from six months or a year ago might not
equate to what is happening today. I don't sell enough books in other markets
or through B&N to have a sufficient data set.
Here's
a chart of my Amazon Sales rank for my best selling novel, Dead Dwarves Don'tDance:
And
here's a spreadsheet with sales and rank data for each month:
What
can we determine from this data? Here's a table with some guesses:
Again,
this is based on historical data over the last 18 months. Other author's
results might be different.
Also,
the estimates for months that showed a lot of fluctuation aren't as reliable as
my months where my rank range was smaller.
As for
Passive Guy's 3rd question about sales patterns, I have not detected
any daily patterns. The only yearly pattern I've seen is better sales around
Christmas and a slump in Summer. I have not been able to identify any sales
increases from any paid or free advertising, such as reviews, articles, and
such.
Do my
numbers align with yours? Do you have any other information about rank to sales
and patterns? Comment below if you do!
PS:
And don't forget my Kickstarter project. If you want a signed poster of the cover
of Dead Dwarves Don't Dance, please check it out. You'll be helping me
commission another great cover for the sequel.
Good info. I think we can say for certain that sales increase greatly on weekends. I've seen it most clearly on Barnes and Noble but am pretty certain it happens at Amazon also. Thing is, B&N has the day by day sales numbers so it's more obvious...
ReplyDeleteThanks for sharing your info - I'm publishing in September and any insights I can get into the ranking system are very helpful.
ReplyDeleteThanks for the info. My first book is just ready for proof reading, so I'm still very green about these things.
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