Five weeks after dropping the price of my novel Dead Dwarves Don’t Dance from $2.99 to $0.99, my overall Amazon sales rank has dropped to a low of #1121.
I’ve also got into the top 20 in some categories:
#17 Kindle Store > Kindle eBooks > Genre Fiction > Science Fiction > High Tech
#18 Books > Science Fiction & Fantasy > Science Fiction > High Tech
#25 Kindle Store > Kindle eBooks > Genre Fiction > Science Fiction > Adventure
#34 Kindle Store > Kindle eBooks > Genre Fiction > Science Fiction
Over the past two days, I’ve also seen Dead Dwarves Don’t Dance start appearing on the first page of other books’ Customers Who Bought This Also Bought lists. For example, 47 Echo by Shawn Kupfer, Under an Amoral Bridge by Gary A. Ballard, and Looking Glass by James R. Strickland.
I think this presence on such Also Bought lists has done a lot to increase my sales. I’m not sure how many such purchases are required to get on such lists, but it must be helping.
A special case of this Also Bought situation is John G. Hartness’ novel Hard Day’s Knight. We recently traded excerpts to put in each other’s books. The result has been very nice for both of us. I show up on his Also Bought list and he shows up on mine. We’re definitely getting extra sales from our excerpt trading. How many? No way to know. Oh, and by the way, if you like detective vampires that don’t sparkle, but do solve mysteries, fight demons and other nasties, and otherwise are pretty darn cool, you better go check out Hard Day’s Knight! John and I will be trading posts on our blogs soon, so watch out for them.
What does this mean for me?
I’m slowly getting closer and closer to the top 1000 Amazon ranks. It’s a battle of inches, slow and agonizing. I can’t estimate when or even if I’ll get there, but even #1121 is much better than the #6000s that I was loitering around previously.
I’m keeping my novel at 99 cents for another month at least. I see no reason to stop the experiment until the sales plateau or decline.
What does this mean for you?
I’ll just keep repeating it. A pricing decrease experiment might be worth your while if your goal is more readers. You might lose some revenue for a while, but the benefits of lower sales rank and Also Bought lists can’t be ignored.