I sold 2998 copies of my 4 titles in April. That’s 2.5 times more than March. I sold more than 3 times as many units of Dead Dwarves Don’t Dance in April (2166) than in March (704).
My average sales per day for April were 99.9 (up from 38.8 in March).
My April royalties are 1.6 times those of March ($1450 vs. $884).
My Dead Dwarves Don’t Dance broke even in April! So far, I’ve spent about $1740 for cover art, editing, and advertising. I’ve now earned $1800 in royalties on it. It took six months, but I’m finally making a profit on the book.
Dead Dwarves, DirtyDeeds has earned $368, but has total expenses of $672, so it still has a way to go to break even.
Format Your eBook forKindle in One Hour had $0 expenses, and has earned $1123. It’s my most profitable book so far.
I just released my YA adventure ebook, The Elemental Odyssey, this month and I’ve done very little promotion for it. It’s only sold a handful of copies. I’m working on using CreateSpace to get a print version available. As soon as it is, I’ll work harder at promoting it.
All told, I’ve spent about $3950 on all my books, and I’ve earned $3292. This business is still in the red by about $700. I should get in the black in May.
What this means for me
If sales continue at April’s levels, I should be able to gross about $14,000 in 2011 (that’s up from my expectation of $10k last month). Subtract about $4000 for expenses, and I’ll have net income of around $10,000 in my first full year of epublishing. When I started this in October, I was hoping to net about $3000 in 2011.
What this means for you
As an epublisher, you have to invest in your product. It looks like it’s going to take me 8 months to turn a profit. I’d advise anyone trying to emulate my efforts to prepare for at least a year of losses. If you can afford $4000 to invest, I’d say do it! A year later you could start earning profit.
Also, it seems that divergent genres do not help each other in sales. My cyberpunk books have sold over 4400 copies, but my new Young Adult adventure book, The Elemental Odyssey, has sold only 12 copies. Obviously, my cyberpunk fans are not buying the YA novel. So, if you plan on doing disparate genres don’t expect to see a lot of crossover buying.