I sold 1200 copies of 4 different titles. That’s a decrease of 13% from June. That’s two months in a row of sales decline, but at least the rate of decline is slowing.
My average sales per day were 45.9 in June and 38.7 in July.
My royalties also declined from $1,312.41 to $1,059.91.
If sales continue like they have for July, I should gross about $14,500 in 2011. Still a tidy sum!
But what could be causing my declining sales?
My DeadDwarves Don’t Dance novel is still rated at an average of 4.5 stars on Amazon (86% positive ratings). So, it’s not losing sales because of bad reviews.
I’ve sold a total of 6,381 copies of Dead Dwarves Don’t Dance. There are millions of ereaders out there, so I don’t think I’ve reached the limit of the cyberpunk fans.
Could it be a Summer sales slump? That’s possible, but my sales rank is also slowly worsening. If there is a Summer sales slump, shouldn’t my relative sales rank remain the same?
I think the primary reason for the sales decline is the two ebook sales that Amazon ran recently. With all those new books at 99 cents to $3.99, lots of people probably didn’t go searching for other books.
Unfortunately, I don’t think I can figure out exactly what’s causing it. But is there anything I can do to turn around the decline?
I could try some advertising, but that didn’t work for me before.
I don't have thousands, or even hundreds, of dollars to spend on a huge marketing campaign. So, that leaves my fans. If you’d like to help you can do a couple things:
1. If you've read and enjoyed any of my books, you can post a review on its Amazon page.
2. If you’ve read and enjoyed any of my books, you can add tags to the book. Just visit the pages below and check the boxes that you agree with, or add new tags
Both of these things can help my books move up the best-reviewed list and some of the search and tags lists.
I’m not sure if this will help ranking or sales, but I’ll report back next month with results.