Friday, February 10, 2012

Guest post: Successful author says be prepared for change


Here’s another guest post from another author, Ty Johnson. He’s a step up from the likes of aspiring authors like me: he’s actually earning enough to work full-time as a novelist! Congrats, Ty! I’m guessing all my readers are looking forward to that day. I know I am.



Fantasy author Ty Johnston is touring the blogosphere this month to promote his new e-book novel, DemonChains. His novels include City of Rogues, Bayne’s Climb and Ghosts of the Asylum, all of which are available for the Kindle, the Nook and online at Smashwords. To learn more about Ty and his writing, follow him at his blog tyjohnston.blogspot.com.



I’ve been writing fiction for more than two decades and I’ve been an indie writer for going on three years, which is a longer time than some. None of that makes me an expert or a guru, nor does it mean I’m rich and famous. You won’t see my name listed among the stars of indie publishing. But this is how I make my living nowadays, which makes the wife happy because the bills are paid and I get to stay home instead of going to an office somewhere.



Still, I’ve been around long enough and feel I’m experienced enough, that I can offer some little advice to fellow indie authors.



One piece of advice I feel today’s fiction writers need to hear is, “Always stay on your toes.”



What does that mean? That writers need to be prepared for change.



There has long been a tradition that fiction writers can write and that that’s all they have to do. That tradition is a lie. Even before digital publishing, writers had lots of work besides simply writing. There were editing and formatting, then query letters to be written, contracts to be considered, literary agents and publishers and editors and sometimes intellectual property attorneys who needed attention. There were conventions to attend, anthologies to edit for editor pals, communications with fans, slush to read for a friend’s magazine. It could go on and on. And again, all that was before digital publishing came along.



Today, indie writers are just as busy as traditionally-published writers, maybe even more so. I won’t go into the lengthy laundry list of things that can legitimately take up an indie author’s time, but let’s just say there is a lot to do other than writing.



Which brings me back to my point: Writers need to be prepared for anything. Part of this means writers can’t stick their head in the sand and ignore the rest of the world, especially the publishing world.



Everything is in flux in this business, especially in this day and age.



Writers who think they are immune are fooling themselves. Digital technology combined with today’s economy are bringing about daily changes in book publishing, both in the traditional business and for indie publishers.



An independent who ignores those changes will soon find him- or herself not only behind the times, but backpedaling to retain their readers, to be published, to be noticed.



I’ve been vague so far, but what kind of changes am I talking about?



Well, for instance, there’s the new KDP Select program that allows Amazon Kindle authors to give away their e-books for free up to five days during a three-month period. To some this might not seem like that big a deal, but KDP Select is already bringing about change in the publishing industry. If nothing else, all those free e-books have brought some upheaval to the Amazon rankings, not that that’s necessarily a bad thing. Another thing KDP Select has done is it has caused many authors to pull their books from other digital publishing sites because Amazon demands exclusivity for the months an e-book is enrolled in the program. That means thousands upon thousands of e-books are temporarily not available for e-reading devices other than the Kindle. There are both good and bad arguments for all this, and here I’m not voicing an opinion, but let it be said this is the kind of change I’m talking about.



KDP Select is just one example, and the most noticeable recently, of developments that can affect indie authors. Technology, legislation, the market, all can have an effect. If we don’t keep up, we risk losing out. We could lose sales, readers, fans ... and possibly a career.



I don’t mean to scare anyone. I don’t mean to sound all doom and gloom. But indie authors need to pay attention nowadays. We are not just artists, but also entrepreneurs. We need to watch our world as it spins, or it will spin away from us.



Derek: Thanks a lot, Ty! And good luck with the latest book!

Tuesday, February 7, 2012

Is 99 cents the best price for your ebook?


Over the past year I’ve been doing some experiments with pricing for my ebooks. I’ve collected about 15 months of data on it and I thought I’d share it with you.


I have priced my cyberpunk novel, Dead Dwarves Don’t Dance at 99 cents, $2.99, and $3.99 (that's about 35 cents, $2.00, and $2.70 in royalties, respectively). The chart below shows the daily royalties at each price since the 11/23/2010 publish date.


As you can see there is some significant fluctuation.


I priced the book out of the gate at $2.99 (about a $2.00 royalty), and it slowly built up sales to 9 copies a day, or $18.


After a few weeks of that peak, I decided to experiment with dropping the price and see if I could improve my Amazon sales rank. I dropped the price to 99 cents in late February 2011. You can see the significant drop off in royalties.


However, the lower price did result in a stead and steep increase in number of units sold. On April 25, I hit a record daily sales of 126 units, earning $44. At this point, Dead Dwarves Don’t Dance hit #333 in the Amazon Best Sellers rankings, and I was in the top #10 of a couple genre lists.


I decided it was time to raise the price and see if I could benefit from that good rank. I raised the price back to $2.99 and you can see the stratospheric increase in royalties on May 27 to $140! Excellent! My plan was working.


The increased sales continued through May (I earned $2,289 for Dead Dwarves Don’t Dance in May).

However, the Amazon Sales genre rankings worsened, and the book dropped out of the top 20 lists. I decided to lower my price again to try to stay in the genre top 20 lists.


I dropped the price back down to 99 cents on June 9. You can see the deep decrease in royalties.


Unfortunately, my plan did not work. The novel continued to decline in sales. I was at a loss to explain this. Was it a Summer slump, altered Amazon ranking algorithms, the Amazon $2.99 sales? Whatever the cause, my sales never recovered.


I kept the 99 cent price for the rest of 2011, hoping to see a resurgence. But that was to no avail. Even Christmas sales didn’t help much.


So, I decided to raise the price up to $3.99 in January 2012. As you can see in the chart, royalties jumped up quite a bit. For the 33 days before the price increase, I made an average of $2.12 per day. For the 33 days after the price increase, I've made an average of $6.07 per day.



So, what’s the best price?



I think 99 cents might sometimes be a good price to help you improve your sales rank so that when you subsequently increase your price you can sell more units.



But I don’t think 99 cents is always the best price. You have to play around with it. If it’s helping your rankings, it might be a good idea. But if not, raise that price!


You should also go over to Lindsay Buroker's blog and read her recent post on this exact same issue: Ebook pricing: Why 99 cents might be a mistake for you.

Monday, February 6, 2012

January 2012 sales report

January was my 16th month selling ebooks.

I sold 484 copies of 8 different titles. Without counting the freebies, my sales volume decreased by about 17% from December.




On the other hand, my royalties increased by 28% from $721 to $925. This is mostly due to a 168% royalty increase for Dead Dwarves Don’t Dance. I raised the price from 99 cents to $3.99 and I’m making a lot more money. I’ll talk about that later this week.



Average sales per day decreased from 18.3 (not counting freebies) to 15.6. Average daily royalties went from $23 to $30.

  

I also have some data on the KDP Select program. I put Format Your eBook for Kindle in One Hour in the program and I’ll report on it later.

Tuesday, January 24, 2012

Beware self-publishing your books using iBooks Author


Anyone currently using iBooks Author or contemplating doing so should go read this article, "Apple’s mind-bogglingly greedy and evil license agreement”, on The Ed Bott Report on www.zdnet.com.



In short, the EULA for iBooks Author says you can’t sell manuscripts that you create in iBooks Author for anything else other than Apple (even if Apple won’t sell your book).



So, all that work you did to format your book for iBooks Author. Nope. Can’t use that file to submit to anything else.

Friday, January 20, 2012

The new self-publishing author process (guest post by Jay Cannon)




Jay Cannon is a coworker of mine and he's another aspiring author. I thought it would be great to let him tell you about his new novel, The Euclidian: When Worlds Collide, and the process he went through to self-publish.


Here he is:

I am honored to be able to post this blog on Derek’s site. Derek was of great assistance to me in helping me understand the self-publishing process. He also pointed me towards resources that helped me get my book ready for publication.

The Idea


The idea for the book came to me about thirty years ago while on a flight from Stockholm to Dallas. There was no flight entertainment and I ran out of material to read so I started daydreaming about a kid hitting a tennis ball against the wall in an alley. Then a little alien shows up being chased another alien with a gun. The kid uses his tennis balls to knock the gun from the alien’s hand save the smaller alien. Below is how the scene came to life in my book:

The guard grabbed the ambassador by the collar and dragged her into an alley. Pico slipped off and hid behind some bags of refuse in the alley. The guard silently and aggressively searched the ambassador’s body for Pico, going through her purse then the pockets and lining of her coat. In frustration, the guard angrily shoved the ambassador against the wall where Pico was hiding forcing him out into the open. The guard spotted Pico and pulled out a weapon to kill him, but the weapon was knocked from her hand by a tennis ball. She looked to see where the ball came from just in time to get her sunglasses knocked from her face. She turned to retrieve her weapon but Morgan launched another volley and knocked the weapon into the street. The guard ran into the street and in front of a passing police car.




Figure 6. Morgan saves Pico from assassin



The car screeched to a stop and two policemen jumped out. The guard grabbed her gun and took off running down the sidewalk toward the ambassador’s apartment building. One of the policemen fired a shot at the guard but missed his target. They chased the guard and followed her into the building in time to see her enter the elevator. As the elevator door closed behind her, the ambassador stumbled into the lobby. “My apartment is on the third floor!” she said.

“Thanks,” said the policemen in unison and they headed up the stairs.

They got to the third floor just as the elevator arrived and stood in front of the doors with guns drawn. A flash of light slipped through the seams of the doors, then the doors opened and the elevator was empty.

Writing the Book


I started the book around November 2009. I spent evenings, weekends, plane trips and bus rides updating a set of journals with content for the book. A year later I believed I had it finished. The book had just over 50,000 words. Then one fateful day I went to a talk by Greg Bear who was discussing his science fiction book Hull Zero Three. During the talk he stated that a book with only 50,000 words wasn’t truly a real book. A book should have closer to 100,000 words to be taken seriously. My books have closer to 80,000 words.

That just depressed me. There I was facing the daunting task of trying to double the size of my book when I had poured all my ideas into it. I took some time away from the writing and hung out with my friends. Having a few drinks with my friends Euan gave me an idea for adding an assassin to my book. I also added a road trip, which is an idea I got from a vampire book I was reading. A year later I was just over 100,000 words and ready to publish.

Preparing Book for Publication


I sent the book to several friends to get their feedback. My son was the only person to respond with feedback. That is one thing I would warn people on. If feedback is important, select people that you know will send feedback. I incorporated my son’s feedback and then went through chapter by chapter to try to cleanup consistency issues and remove some of the explicit sex. Sometimes late at night after a few drinks some ideas may seem worthwhile, but in the light of day you wonder what you were thinking.

After updating my manuscript I sent it to a professional editor to clean it up. He not only looked at spelling and grammatical errors, but addressed continuity and feasibility errors. I hired an artist to do my cover art and a graphic company to create illustrations inside the book. Understand that artists cannot see inside your head. So the artwork won’t be a perfect reflection of what your think they should be. Allow plenty of time to review and redo the artwork.

Once you have the artwork done getting someone to professionally format your manuscript for the various electronic and print formats you want to support will be well worth the cost. The person that formatted my book also formatted my cover which combines your cover, artwork, bio, book description and ISBN with barcode.

That entire process took me about two months. I used elance.com to find the illustrators and found the other people from Derek’s website. You will need to have a PayPal account to pay people. I decided to create two version of my book. One with images, violence and sexuality; and one without. The storylines are still the same, but I thought parents might want a version for their young kids.

Selecting Sites to Sell my Book


Amazon.com is the number one place to sell books. I used Kindle Direct Publishing to create the Kindle e-books and CreateSpace to create the paperback. I also used Smashwords for the other e-book versions. Oddly enough Smashwords sold the most copies in the first week.

Marketing the Book


To get the word posted information about my book on Facebook, LinkedIn and Twitter. I sent emails to everyone I know. I created display ads for Facebook and Google. I am running this ad at the Lincoln Square Cinemas in Bellevue, WA. I’m hosting a book launch party at Black Bottle to spread the word about my book. I’ll event be selling some there. I had to get a U.S. employer ID and Washington State license to do so.

Conclusion


Writing the book and getting it to market was a huge effort, but well worth it. I hope to continue to write books as it is greatly rewarding.



Derek says: Thanks for letting us know how you went about self-publishing, Jay! I’d love to hear how your marketing efforts go.

Good luck on the book!

And if you’re reading this, why not help out a new author and buy his book?

Monday, January 16, 2012

Where Magic Reigns published!

I just released Where Magic Reigns, Book 2 of the Tales of Zura series for Amazon Kindle!

Now you can continue to follow the adventures of Kyle Morgan, Jürgen Schmidt, Susie Five Eagles, and Veeksha Das as they learn more about the magical alien races that abducted them in book 1.

Except now they aren’t on Earth any more. They have to survive on a hostile alien planet!


Book description

After their harrowing adventures in The Elemental Odyssey, four twelve-year-olds find themselves on a strange alien world. No grown-ups, no park rangers, no policemen, no soldiers. They are utterly alone and at the mercy of the furious perils that teem in the jungles of Zura.

As they flee across soaring islands in the sky, Kyle Morgan, Jürgen Schmidt, Susie Five Eagles, and Veeksha Das meet several different kinds of Zurans. But these aren’t the familiar and furry creatures that invaded Earth. These are scaly reptiles, small and large, but all hungry.

Unfortunately for the kids, on Zura humans are made out of food.

About 82,000 words or 366 pages.

Buy it on Amazon for $3.99.


Be sure to read the first book in the Tales of Zura series, The Elemental Odyssey, available at a discounted price, before reading Where Magic Reigns.



Praise for Tales of Zura Book 1 – The Elemental Odyssey

“YA Fantasy brims with Originality” – SD Beallis

“NOT a clone of the "standard YA story".” – Kevin O’ Mclaughlin

"such an awesome adventure book." – JMBrady’s 10-year-old son

“If you are a fan of YA fantasy, or you are looking for an alternative kind of fiction, I recommend Elemental Odyssey unreservedly. I'm looking forward to Book 2!” –TonyL

“The young adult fiction genre is a bit crowded of late, it’s nice that Canyon here has got a fresh take on it.” – Jerald Wegehenkel

“…i want to thank the writer Derek J. Canyon for writing a unique blend of magic and technology” – Amit

Friday, January 6, 2012

December 2011 sales report


December was my 15th month selling ebooks. I have sold a total of 13,397 books (about 300 given away free) and earned over $12,200 in royalties.

This month I sold 583 copies (plus 300 given away free) of 7 different titles. Without counting the freebies, my sales volume increased about 10% over November.


My royalties increased from $612 to $734.


Average sales per day increase from 17.7 to 18.3 (not counting freebies). With freebies, sales per day were 28.5.


I'm starting to see a correlation in the graph from Oct/Nov/Dec 2010 and Oct/Nov/Dec 2011. If you look at the monthly royalties chart above, you can see that the yellow line has the similar incline across those months. A slight increase from Oct to Nov, and then a greater increase from Nov to Dec. Will January show the same trend? We shall see.

On the daily unit sales chart you can see the massive spike around Christmas time. That’s when I put a couple books up for free. Derek’s Rhyming Riddles #1 was free for one day (and downloaded 96 times), while Derek’s Rhyming Riddles #2Christmas Riddles was free for 4 days (and downloaded 201 times).

Was this free giveaway a success? I’ve only sold a couple dozen more copies of the Riddle books so far, but I’m hoping as people get through the freebies they’ll come back for more.

I’ll be releasing the sequel to The Elemental Odyssey in a week or so. I’m very interested to see if my first full-length sequel will buoy the sales of the previous book.